SPF “Sweda, Ltd” took part in the seminar “How to introduce innovations into business”. The main speakers of this event were Anton Voronyuk – Director of the Internet Marketing Academy “WebPromoExperts” and Victoria Abed – mentor and ambassador of the project for the development of women entrepreneurs “Digital Women 2020”.
Within the framework of two reports “Innovation in Internet Marketing” and “Marketing Strategy for Growth 2020” were discussed the following topics:
– Key Internet marketing trends for 2020;
– Checklist for checking the existing internet marketing strategy;
– From Google Analytics to building end-to-end analytics;
– Associated conversions and attribution models;
– The role of new promotion channels and the dynamics of old ones;
– What does an effective business marketing strategy look like in 2020?
– What should be the advertising budget?
– How to synchronize marketing and sales?
More than 100 visitors took part in the seminar. Among the participants are business owners, as well as leading experts in the field of marketing.
